Webinar: Supercharge Open Enrollment

Proven communication tactics to make this your best year yet.

“Our broker already provides a benefits guide. Why do we need anything else?” 

The data tells the story: 80% of HR leaders say employees never read their benefits materials. 

That means your benefits guide might be the most expensive document no one ever reads.  

Why? Because most employees don’t speak HR.  

Your broker and your team provide benefits expertise. But for employees to actually understand and use their benefits, they need communications expertise.  

 You should attend this webinar if: 

  • You’re in charge of benefits for your company (HR, Benefits, Compensation leaders and managers)
  • You’re in charge of communicating open enrollment for your company (Internal Communications leaders and managers)
  • You’ve never worked with a communications partner for open enrollment before
  • You want to maximize your company’s benefits investment
  • You’re looking for something fresh this year

 Sound familiar?  

  • You invest a significant amount of time and resources to communicate, but it seems like it’s just noise
  • Your team repeatedly answers the same questions every year
  • Open enrollment is a huge lift, and managing the details is overwhelming
  • The plans and decisions seem overly complicated
  • Even leaders are confused about their options

 What you’ll receive: 

  • Practical advice on how to prepare now for Open Enrollment success this fall
  • Communications insights you can start using today
  • Real-world examples of how other companies have solved challenges like yours
  • A clear understanding of whether a communications partner (inside or outside your organization) would bring value to your particular situation
  • A breakdown of what your broker provides vs. what a communications partner provides
  • An understanding of what any communications partner needs from the benefits team to be successful
  • Bonus: A free guide—7 Proven Steps to Help Employees Actually Understand (and Use) Their Benefits 

What this webinar is not: A sales pitch. The information you receive will be helpful, regardless of whether you choose to work with your internal comms team or an outside partner. 

Meet your presenters: 

Mary Pat Nimon, President and Message Strategist, WordsFresh

With 20+ years helping organizations turn complexity into clarity, Mary Pat has developed strategic frameworks that drive real engagement results.

 

Rebecca Reeves, Director of Client Success, WordsFresh

Rebecca works hands-on with clients to implement communications strategies, bringing real-world insights about what works in practice.

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