Guess the writer’s gender
When you learn to do the same, you can use the habits of both to your advantage – whether you’re a copywriter or not. Here are just two of the tell-tale signs:
Why Assumptions are Bad for You
It’s natural to make the assumption. Our brains make assumptions every day.
Down to a Science: How a Copywriter Can Grasp and Write About Your Complex Topic
From small businesses to large corporations, everyone has information to share. Regardless of how it’s distributed, to be effective, it needs to be well-communicated—captivating, accurate and articulate. Copywriters help businesses and organizations achieve this. Sometimes all it takes is one great line that packs a punch. Other times, the audience needs more explanation and detail. That’s where I come in.
Social media is the life of the party
When you hire someone inexperienced, they learn to answer those questions by using your business as a guinea pig. Because they don’t understand the marketing side of social media, it’s a huge risk for very little potential reward.
Branding, We Hardly Knew Ye
Branding, right there next to bacon. I love bacon, to be sure, when it's produced with quality and pride, but bacon got out of control. I don't love branding, per se, but I think it can (and should) be done well. I daresay that it, too, got out of control. At some point, branding, branding, branding was suddenly everywhere, like bacon, in copious quantity––quality be damned.
Finding great copywriters is the hardest part
You see, writers are nice. And funny. They’re self-effacing, well-read and can discuss education, death, politics, gardening, existential angst or whatever else is on your mind. They all speak English really well. I wish all of them the best, but I am uncompromising about what we look for at WordsFresh.
