The one benefit you may not be selling
Whether you’re selling trucks, accounting services or a new wellness program to your employees, you need to know which benefits your audience values.
Watch Your Tone: How to write content that connects with your audience
What’s Merriam-Webster’s secret? They have made themselves relevant again by creating a brand voice and tone on their digital channels that resonate with millennials as well as dictionary users of old. They have created a fresh impression with a tone that is fun, witty, playful and sometimes irreverent. It’s exactly the kind of thing that entertains people on social media.
7 things I learned about trade show engagement at G.I.R.L. 2017
Trade shows are called "shows" for a reason. They can be quite a production, with a lot going on in front of you and behind the scenes. There's lighting, entertainment and lively action.
Building a marketing campaign for your nonprofit
You’re at the starting line. The countdown begins. Look to your left and see a Ferrari. Look to your right and see a Lamborghini. Look at your steering wheel and you see the Honda logo of your rinky-dink 1985 CRX.
How to know if you’re special (in the specialized topics sense of the word, that is)
All of our clients are great. But only some of them are special – at least when it comes to how we categorize our two core areas of business: marketing communications and specialized topics.
How to Simplify a Complex Topic for Non-Experts
Your information is useless if not understood by its intended audience.
4 Tips for Providing Creative Feedback
It’s extremely difficult to assess creative work. What’s fabulous to one person could be terrible to another. Let me give you an example.
5 Simple Ways to Make Any Topic Interesting
No matter your topic, you can leverage your content to communicate what makes your business, product or service exciting and relevant. Use the five strategies outlined below to make sure readers will not only enjoy your content, but will come back for more—and share it with others.
6 Tips for How to Make and Keep Your Marketing Resolution
Whether it’s updating the blog every week, posting engaging content to Twitter regularly or implementing a company-wide marketing campaign, here are six tips we’ve found useful for how to make and stick to a business marketing resolution.
Why Your Organization Needs an Editorial Style Guide and How to Get One
Is your meeting at two-thirty in the afternoon, 2:30 p.m. or 2:30 PM? Are you writing an email or an e-mail? Do you use a serial comma, or not? How do you know what to capitalize? How do you number and identify the figures and tables in your report? Should you use a hyphen, an en dash or an em dash? Are these questions a bit overwhelming?
