Project Description


The Girl Scout Cookie Program® is a beloved annual tradition that teaches girls skills that last a lifetime and generates over $800 million in annual revenue. That’s more sales than Oreo. That’s more sales than Chips Ahoy and Milano cookies combined.

Every Girl Scout Cookie Season is a new marketing campaign. And for the last 15+ years, Little Brownie Bakers has turned to WordsFresh for strategy and copywriting.

Design: Ingrid Design
Photography: John Lair

digital facebook writing virtual cookie rally food industry writing design marketing
product launch cookie food industry creative delicious marketing communications photography


2-3% annual revenue growth over the previous five years – a period in which Girl Scout ​membership declined ​

2nd bestselling Girl Scout Cookie is Samoas, a Little Brownie brand (No. 1 Thin Mints® is a Girl Scout-owned brand)

4th bestselling gluten-free cookie in ​the country, although it’s available just a few ​months a year

Nearly 500,000 followers on the Samoas® Facebook page