Play on Words: Basketball terms, but make it marketing
Why should basketball get to have all the fun? Here are our most favorite tournament-related turns of phrase: served up agency-style.
7 ways to show employees the love
If you haven’t tried appreciation, I you’ll find the feeling ranks close to chocolate syrup on a free sundae.
Remembering Beth Howard, a lead writer at WordsFresh
It took less than six months for Beth Howard
7 things I learned about trade show engagement at G.I.R.L. 2017
Trade shows are called "shows" for a reason. They can be quite a production, with a lot going on in front of you and behind the scenes. There's lighting, entertainment and lively action.
A stumbling intern’s view into the bustling world of WordsFresh
From the benefits of different marketing strategies to the dangers of a fixed mindset, here are the top things WordsFresh intern Hannah Herd learned during her time with us.
How to know if you’re special (in the specialized topics sense of the word, that is)
All of our clients are great. But only some of them are special – at least when it comes to how we categorize our two core areas of business: marketing communications and specialized topics.
4 Tips for Providing Creative Feedback
It’s extremely difficult to assess creative work. What’s fabulous to one person could be terrible to another. Let me give you an example.
Brand Voice: Much Ado About (Sometimes) Very Little
However you choose to define it, the voice you employ should be engaging and authentic. Often brand voice is nothing more than your natural way of communicating your product or service—an approach with real merit in a marketing environment where authenticity rules the day.
How to grow talent (abridged)
Sometimes, talent seems to grow of its own accord. But I have been asked, so I am going to answer the difficult question: How do you grow talent?
The Millennial Tightrope
As an employer, you may have had a negative experience employing a millennial in the past. You may even have a millennial child, niece, or nephew whom you roll your eyes at, and whose behavior discourages you from hiring us. You have reasons to be guarded; we often question authority, or feel that we are suited for leadership. We learn systems and technology at a speed that surpasses the technology itself, and we have high standards for it.
