BLOGFRESH

Watch Your Tone: How to write content that connects with your audience

Jen Newton2023-10-19T16:07:09+00:00Tags: brand voice, branding, copywriting, engagement, know your audience|

What’s Merriam-Webster’s secret? They have made themselves relevant again by creating a brand voice and tone on their digital channels that resonate with millennials as well as dictionary users of old. They have created a fresh impression with a tone that is fun, witty, playful and sometimes irreverent. It’s exactly the kind of thing that entertains people on social media.

Conducting an engaging video interview

Rebecca Revees2023-10-17T17:47:45+00:00Tags: engagement, know your audience, video, video interview|

Persuasive, riveting, funny or inspiring. Whatever the purpose of the video, you want it to have a big effect on your audience. For an interview-style video, great content starts with the interviewer.

7 things I learned about trade show engagement at G.I.R.L. 2017

Shelby Nimon2020-12-11T17:00:22+00:00Tags: branding, copywriting, engagement, marketing strategy, trade shows|

Trade shows are called "shows" for a reason. They can be quite a production, with a lot going on in front of you and behind the scenes. There's lighting, entertainment and lively action.