All of our clients are great. But only some of them are special – at least when it comes to how we categorize our two core areas of business: marketing communications and specialized topics.
However you choose to define it, the voice you employ should be engaging and authentic. Often brand voice is nothing more than your natural way of communicating your product or service—an approach with real merit in a marketing environment where authenticity rules the day.
No matter your topic, you can leverage your content to communicate what makes your business, product or service exciting and relevant. Use the five strategies outlined below to make sure readers will not only enjoy your content, but will come back for more—and share it with others.
As an employer, you may have had a negative experience employing a millennial in the past. You may even have a millennial child, niece, or nephew whom you roll your eyes at, and whose behavior discourages you from hiring us. You have reasons to be guarded; we often question authority, or feel that we are suited for leadership. We learn systems and technology at a speed that surpasses the technology itself, and we have high standards for it.
Is your meeting at two-thirty in the afternoon, 2:30 p.m. or 2:30 PM? Are you writing an email or an e-mail? Do you use a serial comma, or not? How do you know what to capitalize? How do you number and identify the figures and tables in your report? Should you use a hyphen, an en dash or an em dash? Are these questions a bit overwhelming?
From small businesses to large corporations, everyone has information to share. Regardless of how it’s distributed, to be effective, it needs to be well-communicated—captivating, accurate and articulate. Copywriters help businesses and organizations achieve this. Sometimes all it takes is one great line that packs a punch. Other times, the audience needs more explanation and detail. That’s where I come in.
When you hire someone inexperienced, they learn to answer those questions by using your business as a guinea pig. Because they don’t understand the marketing side of social media, it’s a huge risk for very little potential reward.
Branding, right there next to bacon. I love bacon, to be sure, when it's produced with quality and pride, but bacon got out of control. I don't love branding, per se, but I think it can (and should) be done well. I daresay that it, too, got out of control. At some point, branding, branding, branding was suddenly everywhere, like bacon, in copious quantity––quality be damned.