Change without chills: Why company changes are scary and what to do about it
Even when it’s good news, change seems like bad news to many people.
Ditch the Product Pitch: Start Selling an Outcome or Lifestyle
Customers think in ideals. It’s time to sell the problem you solve, not the product itself.
What my 95-year-old mother taught me about business
This Mother’s Day, three generations of mothers will gather at my childhood home and Mom is likely to say, “I wouldn’t trade my three daughters for a boatful of boys.”
Play on Words: Basketball terms, but make it marketing
Why should basketball get to have all the fun? Here are our most favorite tournament-related turns of phrase: served up agency-style.
Women who wield their words
We always admire a woman who uses her voice. This International Women’s Day, we’d like to express gratitude for the next generation of powerful young women.
7 ways to show employees the love
If you haven’t tried appreciation, I you’ll find the feeling ranks close to chocolate syrup on a free sundae.
How to write binge-worthy marketing copy
What does successful marketing copy and your favorite TV show have in common? More than you’d think.
Fewer words, fewer problems
Show of hands: As a reader, who thinks long copy is good copy? Chances are not many hands are up right now. So why do so many writers tend to drone on (and on, and on) before making their point?
The science vs. the art: Improve writing projects by developing your project management skills
Three ways to keep your project management skills fresh.
How much? How to keep costs low and creative quality high
Budgeting is an integral part of every creative project, so it’s a wonder more attention isn’t paid to how to get more from it.
