Change without chills: Why company changes are scary and what to do about it
Even when it’s good news, change seems like bad news to many people.
Even when it’s good news, change seems like bad news to many people.
Customers think in ideals. It’s time to sell the problem you solve, not the product itself.
This Mother’s Day, three generations of mothers will gather at my childhood home and Mom is likely to say, “I wouldn’t trade my three daughters for a boatful of boys.”
Why should basketball get to have all the fun? Here are our most favorite tournament-related turns of phrase: served up agency-style.
We always admire a woman who uses her voice. This International Women’s Day, we’d like to express gratitude for the next generation of powerful young women.
If you haven’t tried appreciation, I you’ll find the feeling ranks close to chocolate syrup on a free sundae.
What does successful marketing copy and your favorite TV show have in common? More than you’d think.
Show of hands: As a reader, who thinks long copy is good copy? Chances are not many hands are up right now. So why do so many writers tend to drone on (and on, and on) before making their point?
Three ways to keep your project management skills fresh.
Budgeting is an integral part of every creative project, so it’s a wonder more attention isn’t paid to how to get more from it.