The WordsFresh Roadmap to Employee Engagement
Here are some ways to engage your employees virtually, in the office or in a hybrid workplace, and how to measure employee engagement.
What’s Your Style (Guide)?
Quick, take this one-question quiz: How many commas are necessary in the following sentence? “The colors of the American flag are red white and blue.”
Watch Your Tone: How to write content that connects with your audience
What’s Merriam-Webster’s secret? They have made themselves relevant again by creating a brand voice and tone on their digital channels that resonate with millennials as well as dictionary users of old. They have created a fresh impression with a tone that is fun, witty, playful and sometimes irreverent. It’s exactly the kind of thing that entertains people on social media.
Conducting an engaging video interview
Persuasive, riveting, funny or inspiring. Whatever the purpose of the video, you want it to have a big effect on your audience. For an interview-style video, great content starts with the interviewer.
7 things I learned about trade show engagement at G.I.R.L. 2017
Trade shows are called "shows" for a reason. They can be quite a production, with a lot going on in front of you and behind the scenes. There's lighting, entertainment and lively action.
5 Simple Ways to Make Any Topic Interesting
No matter your topic, you can leverage your content to communicate what makes your business, product or service exciting and relevant. Use the five strategies outlined below to make sure readers will not only enjoy your content, but will come back for more—and share it with others.
6 Tips for How to Make and Keep Your Marketing Resolution
Whether it’s updating the blog every week, posting engaging content to Twitter regularly or implementing a company-wide marketing campaign, here are six tips we’ve found useful for how to make and stick to a business marketing resolution.
Why Your Organization Needs an Editorial Style Guide and How to Get One
Is your meeting at two-thirty in the afternoon, 2:30 p.m. or 2:30 PM? Are you writing an email or an e-mail? Do you use a serial comma, or not? How do you know what to capitalize? How do you number and identify the figures and tables in your report? Should you use a hyphen, an en dash or an em dash? Are these questions a bit overwhelming?
Guess the writer’s gender
When you learn to do the same, you can use the habits of both to your advantage – whether you’re a copywriter or not. Here are just two of the tell-tale signs:
Down to a Science: How a Copywriter Can Grasp and Write About Your Complex Topic
From small businesses to large corporations, everyone has information to share. Regardless of how it’s distributed, to be effective, it needs to be well-communicated—captivating, accurate and articulate. Copywriters help businesses and organizations achieve this. Sometimes all it takes is one great line that packs a punch. Other times, the audience needs more explanation and detail. That’s where I come in.
