I’m not much of a partygoer. I’m much more likely to bond with the cat in the corner. Lots of socialization drains me. Especially when it goes something like this:
“Whitney, what do you do for a living?”
“I’m a digital content writer and strategizer.”
“Digital content, you know, like blogs, social media and websites. I do work for some really neat clients
“Oh. So you sit on Facebook all day.”
You see, this conversation is exhausting and it happens ALL. THE. TIME. And a party isn’t the best venue for me to launch into an explanation of my job.
From the outside, my job may seem simple—update the company Facebook page, write a blog once a week and answer customer inquiries on Twitter. Easy. Except it’s not.
Luckily, educating clients is something I can do. Much of my job is selling them on the value of social media. Why hire me, when their just-graduated nephew can run their Twitter?
Would you also hire the nephew to manage your books? Design your next full-page ad? Why not hire him to run your whole marketing campaign?
You wouldn’t put him in those roles because he’s not a professional.
Professionals in the field of social media know how to plan and strategize to hit business goals. We know how to answer client questions like:
- Why aren’t my fans seeing my posts?
- How do I get more of my fans to participate?
- How can I get more fans?
And most of all,
- How do I know this is working?
When you hire someone inexperienced, they learn to answer those questions by using your business as a guinea pig. Because they don’t understand the marketing side of social media, it’s a huge risk for very little potential reward.
So, what do I do?
1. I listen. I listen to you to learn your business goals, to figure out tone and voice, to tease out important details. I listen to your customer. I find what your audience likes and what’s important to them so I can create content that is engaging and adds value.
2. I focus on quality. Obviously, the quality of writing is important, but so is the quality of fans. I focus on engaging with the fans that will read, share and talk about your brand.
3. I create value. If suddenly your brand stopped posting my content, they’d miss it. Your fans will come to love seeing the content I produce.
Though I’m not much fun at the local gatherings, the social media party is where I thrive. While your nephew is yelling at the top of his lungs about your brand, I’ll be chatting up the most interesting people, telling your story and adding valuable content to the social space instead of adding to the noise.