PUTTING VALUES INTO ACTION

THE CHALLENGE
Employees at a major manufacturing company worked hard to establish a set of values. After a competitive review, the employee values committee, in cooperation with Corporate Communications, selected WordsFresh to help them promote the values across the business.

OUR STRATEGY

The campaign centered on a key line that promoted a sense of belonging among employees in the fledgling company.
• Communicated the values originated from employees at all levels across the organization
• Expressed pride in the business and the company culture
• Became a rallying cry for employees in the way they work and volunteer for good causes

MEET THE VALUES-IN-ACTION FIGURES
• We pumped up the fun by showcasing lovable, bendable figures employees could earn for demonstrating values or attending values-related events.
• They inspired some interesting collections.
• Award-winning short animations delighted employees at all levels, across languages and cultures.
Watch videos

RESULTS

Leaders and managers shared the values with their employees by ordering thousands of branded values give-
aways to distribute to their teams.

Employees make values a way of work, as demonstrated by testimonials:

“This team is determined every day to make a difference.
We like to make sure it is done right. We get consumers
what they want and need.”

GLORIA, PRODUCTION OPERATOR,
ON THE VALUE “MAKE A DIFFERENCE.”

“We really are empowered to own what we do – when we
see something bad on the line, we ask about it. We work
our way up the line if we need to.”

KEVIN, PRODUCTION OPERATOR,
ON THE VALUE “BE DETERMINED.”

“Come Together is an important value to this team. I’ve
seen so much separation in the past. We work together
now to get it done.”

EARNESTINE, PRODUCTION OPERATOR

In a January 2018 employee engagement survey, 96% of salaried employees said they “fully support the purpose and values of this company.”