Presentation Academy

CHALLENGE

More than 183 years old, Presentation Academy needed to attract a new generation of high school girls. Opinions varied widely regarding which of the school’s attributes were most compelling to 14-year-old girls living in a world radically different than a generation ago.

WordsFresh recommended a new a brand message position and developed a tagline that embodied the genuine school experience, the common vernacular of alumnae and the surprising results of focus groups – the desire of girls to be accepted. We led the development of a new creative campaign that shows just how relevant this historic school is in the modern world.


CUSTOMER

Presentation Academy

WRITERS:

WordsFresh

DESIGN:

Bill Green Studios

CATEGORY

Marketing


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