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CHALLENGE

Can you teach leadership with a box of cookies? You can if you’re Little Brownie Bakers, the division of Kellogg Snacks that bakes the vast majority of the country’s Girl Scout Cookies. The company has retained WordsFresh for 10 years and counting to develop the theme line and write all content for the annual Girl Scout Cookie campaign.

We’re the writers behind the company’s engaging online shows, inspiring video profiles, fun learning activities, strategic social media content, mobile apps, training programs, new product launches and more. We write across all tactics and vehicles, reaching approximately 75 Girl Scout councils, 250,000 Girl Scout volunteers and more than 1.5 million Girl Scouts.


CUSTOMER

Little Brownie Bakers

WRITERS:

WordsFresh

PARTNERS:

Design, Ingrid Design; Photographer/videographer, John Lair

CATEGORY

Marketing, Social Media


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