Astellas

CHALLENGE

The result of the merger of two Japanese pharmaceutical companies, Astellas wanted to make a “splash” in their new U.S. market. We wrote the campaign theme line and support materials to communicate their unique market position. They launched their new venture in the same way they research new drugs — with an approach unlike any other in the industry.


CUSTOMER

Astellas

WRITERS:

WordsFresh

BRANDING AND DESIGN:

Delor Communications

CATEGORY:

Marketing


Medpace
University of Louisville