LOUISVILLE ZOO 50TH ANNIVERSARY
HISTORY BOOK – YOUR ZOO & YOU
THE CHALLENGE
The Louisville Zoo, a nonprofit organization, needed to accomplish two objectives: commemorate the rich 50-year history of the Zoo, and inspire community support.
OUR STRATEGY
Share moving stories from community members and staff, accompanied by a detailed timeline of historical events.
OUR SOLUTION
WordsFresh wrote 34 stories based on more than 40 interviews, connecting each story to at least one of the Zoo’s four service pillars: Animal Well-being, Education, Conservation and Family Fun. The book was also designed by WordsFresh in a magazine format with a comprehensive timeline running throughout. The stories are self-contained, but the book as a whole tells the bigger story of the Zoo and its mission to better the bond between people and our planet.
