The idea is at the core of every marketing message. It’s what gives words their color, texture and latchability.

From the benefits of different marketing strategies to the dangers of a fixed mindset, here are the top things WordsFresh intern Hannah Herd learned during her time with us.

You’re at the starting line. The countdown begins. Look to your left and see a Ferrari. Look to your right and see a Lamborghini. Look at your steering wheel and you see the Honda logo of your rinky-dink 1985 CRX.

All of our clients are great. But only some of them are special – at least when it comes to how we categorize our two core areas of business: marketing communications and specialized topics.

Your information is useless if not understood by its intended audience.

No longer crammed into that cheery little sardine can of an office across from 'O Shea's, we WordsFresh word nerds are reveling in our new digs just five blocks up Baxter.

It’s extremely difficult to assess creative work. What’s fabulous to one person could be terrible to another. Let me give you an example.

However you choose to define it, the voice you employ should be engaging and authentic. Often brand voice is nothing more than your natural way of communicating your product or service—an approach with real merit in a marketing environment where authenticity rules the day.

No matter your topic, you can leverage your content to communicate what makes your business, product or service exciting and relevant. Use the five strategies outlined below to make sure readers will not only enjoy your content, but will come back for more—and share it with others.