Why Content Matters in B2B Content Marketing
To understand your audience, imagine you’re the reader and ask this simple question: What do I need to know right now to make my job easier?
To understand your audience, imagine you’re the reader and ask this simple question: What do I need to know right now to make my job easier?
What does successful marketing copy and your favorite TV show have in common? More than you’d think.
Who wants to be trapped in a closed-in space that’s as drab as a beige cubicle?
Budgeting is an integral part of every creative project, so it’s a wonder more attention isn’t paid to how to get more from it.
Perfectionism only becomes a problem when you approach the peak of productivity and go too far, tip over the edge and roll (quickly) down the other side.
You can start by doing a little groundwork, or “prewriting,” by outlining your ideas. As you create your outline, imagine that you’re building a house with several important elements, including a structural frame, foundation, rooms and a roof.
Whether you’re selling trucks, accounting services or a new wellness program to your employees, you need to know which benefits your audience values.