Why Content Matters in B2B Content Marketing
To understand your audience, imagine you’re the reader and ask this simple question: What do I need to know right now to make my job easier?
How to write binge-worthy marketing copy
What does successful marketing copy and your favorite TV show have in common? More than you’d think.
Build a better trade show booth by assembling the right team
Who wants to be trapped in a closed-in space that’s as drab as a beige cubicle?
How much? How to keep costs low and creative quality high
Budgeting is an integral part of every creative project, so it’s a wonder more attention isn’t paid to how to get more from it.
Throw Perfectionism Out the Window
Perfectionism only becomes a problem when you approach the peak of productivity and go too far, tip over the edge and roll (quickly) down the other side.
How technical prewriting is like building a house
You can start by doing a little groundwork, or “prewriting,” by outlining your ideas. As you create your outline, imagine that you’re building a house with several important elements, including a structural frame, foundation, rooms and a roof.
The one benefit you may not be selling
Whether you’re selling trucks, accounting services or a new wellness program to your employees, you need to know which benefits your audience values.