Throw out the stale, cookie-cutter brand videos. We’ll let you in on our “word nerd” process to concept a video that’s engaging, on-message and on-budget.
Persuasive, riveting, funny or inspiring. Whatever the purpose of the video, you want it to have a big effect on your audience. For an interview-style video, great content starts with the interviewer.
You’re at the starting line. The countdown begins. Look to your left and see a Ferrari. Look to your right and see a Lamborghini. Look at your steering wheel and you see the Honda logo of your rinky-dink 1985 CRX.
Whether it’s updating the blog every week, posting engaging content to Twitter regularly or implementing a company-wide marketing campaign, here are six tips we’ve found useful for how to make and stick to a business marketing resolution.